SCPRT names Public Relations Firm Agency of Record

Touchpoint Communications, a Charleston-based boutique public relations agency specializing in effective public relations strategies for clients in hospitality, tourism and economic development, has been named the public relations agency of record for the South Carolina Department of Parks, Recreation and Tourism (SCPRT). “The cultivation of positive media coverage for South Carolina’s outstanding leisure travel offerings, unique Southern flavors and numerous cultural experiences all aid in helping drive visitors to the Palmetto State,” said Duane Parrish, director of SCPRT. “Our internal team has exceeded every PR goal we set in recent years, and we are excited to see what can happen when we forge the passion and expertise of our new partners to generate even more attention on South Carolina.” To support the state’s robust public and media relations goals for both domestic and international media efforts, Touchpoint Communications is collaborating with Mindy Bianca Public Relations, a Pennsylvania-based firm specializing in hospitality and tourism. Bianca is an industry veteran who formerly headed up public relations for the state of Maryland’s tourism office. For more information on South Carolina’s many tourism offerings, visit www.DiscoverSouthCarolina.com.