BBB warning about “Pinkwashing”

October is National Breast Cancer Awareness Month, and the Better Business Bureau is warning residents that some companies may be using the sale of pink products in a misleading way. It’s called “pinkwashing.” The pink ribbon is not regulated by anyone, so anyone can use that logo and not necessarily provide money to breast cancer research.  The Better Business Bureau says some companies mislead people, selling pink ribbons or other pink items and not giving any money to breast cancer research or charities. The Better Business Bureau encourages residents to ask questions, like what percentage of the sale price will be donated, to which charity and how the funds will be used. Also, research the business, through the Better Business Bureau at www.bbb.org.